For any foreign entity looking forward to setting up their business operations in India, it is important to understand the difference of Work Culture in India and their own countries.
Also from the point of view of setting long range Objectives for their productivity and growth, the strategical knowledge about the characteristics of Indian Work Force becomes imperative.
Recently there was a country wide survey conducted by Our Company on this topic and the finding are as follows:-

From the point of view of Hiring & Attracting the Right Talent :-

  • In Terms Of Compensation: It is found that the employees in India prefer a competitive salary and related benefits over career progression.They also weighed employee benefits, long-term job security, a company’s financial health, work-life balance and working atmosphere as top criteria when choosing an employer.
  • In Terms Of Gender :
    Men in India prefer companies that offer competitive salaries, job security and are financially healthy, whereas women look for good work atmosphere and flexible work conditions
  • In Terms Of Education : Candidates with master’s degree/higher education are more attracted to companies which offer competitive salary and whereas the one with lower education look for companies which offer training, job content and accessibility.
  • In Terms Of Employer Personality traits: Men are more attracted to secure employers, and women to highly regarded employers. Overall, “honesty, reliability, security, and intelligence are the key characteristics, potential employees look for in an employer,”
  • In Terms Of Work-Life Balance: Indians see it threatened mainly by unfavourable work environment, too many deadlines and poor cooperation.
  • In Terms Of Favourite Sectors: Employees found the information technology, communication and telecom sector as the most attractive, followed by the consumer goods and retail and automobile sectors.

From the point of view of Hiring & Retaining Talent In India :-

Keep On Keeping On a Good Work Culture: The list of top companies to work for in India like Google, InfoSys, and Tata Consulting Services (TCS) earn their rank by building on the good and making it better. From cool work cultures to high-touch communication and more meaningful work, these organizations understand what resonates with employees, and deliver on a state of continuous improvement.

Offer A Competitive Salary: In a culture that values recognition for hard work, paying a competitive salary ranks high on the priority list. While market-competitive salaries are lesser than in other areas of the world, studies show salary and employee benefits are the most important factor for potential employees. Some Top rated companies offers travel discounts and flexible leave options, insurance and health coverage, paid and unpaid sabbaticals. Other companies offer flexible working hours, education leave, telecommuting, and yearly employee health examinations. To attract and retain talent, make it clear how skills and experience link to rewards.

Focus On Younger Workers: Millennials are soon to be the largest demographic at work – 74 percent of respondents to India’s Best Companies To Work For survey were less than 35 years old. Indian Millennials identify strongly with their parents and are proud of Indian traditions and culture much more than their western counterparts. Recognize that families take priority and a family-friendly approach supports better work-life integration.

Show That There’s Job Security: Job security is a key driver of attraction and Indians want longer term assurances to stay with their employer. Learning and development opportunities play a key role; employees prepared with new knowledge and skills increase their market value and can more easily transition to new jobs internally or externally.

Have Clear Expectations: Hiring success often comes down to finding resources with right skill set and cultural fit. When employees fit in, they’re more passionate about their work and achieve better business results. Getting the right people in the door starts with clearly communicating information about the company, culture, and job role and knowing what skills, attitudes, and values a person should have to mesh well with the existing workforce.

Recognize That Feelings Are Facts: There’s a link between employee feelings and productivity. Strong emotional connections keep people engaged in their work and committed to the organization. For example Idea Cellular Ltd regularly monitor’s employee engagement and works to create a feeling of oneness through its organization. At NIIT, its philosophy is to put people first and make appreciation a way of life. The best companies show employees they care.

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